S4 EP15 Creating Irresistible Programs & Packages

I'd love to hear from you 'text the show'Season 4: Money, Pricing, Profit, and Paying YourselfWelcome I'm recording this episode just hours before flying to Dubai (talk about dedication to consistency - 119 episodes and counting!). This topic came up prominently in our recent client Q&A calls, and I knew I had to share these insights about offers, promotions, packages, and programs with you all.Episode Summary In this episode, I dive into the challenges our industry faces with pricing, particularly post-COVID, and why we need to shift from a pay-as-you-go model to value-based programs and packages. I share my thoughts on creating irresistible offers that make your clients feel silly to say no.Key Takeaways 🎯 The industry challenges:Rising delivery costs (supplies, heating, lighting, rent)NHS salary competitionSqueezed profit margins💡 Why pay-as-you-go doesn't work:Not sustainable or predictableRequires weekly sales conversationsDoesn't facilitate best client results🌟 Creating a Grand Slam Offer:Focus on outcomes, not sessionsInclude clear guarantees to reduce perceived riskValue stack with additional benefitsCreate urgency through limited spots or special bonuses💪 Pricing Strategy Tips:Stop competing on price aloneSell transformations, not just appointmentsMake packages cost-effective while protecting marginsAdd value through additional resources (guides, apps, etc.)Action Steps ✨ Review your current pricing structure ✨ Identify your clients' desired transformations ✨ Create compelling packages that solve problems ✨ Add value-stack elements to your offeringsResources & Links Want to learn more about implementing these strategies? Check out our Thrive programmes where we teach these exact methods. https://join.thrive-businesscoaching.com/evolveprogramme🎬 Next week: Tune in to learn about paying yourself as a director vs. an employee!Treat Your Business podcast is proudly sponsored by Klatch: Results-driven marketing built for healthcare companies. Unlock sustainable growth and maximise ROI with data-driven digital marketing tailored to your business, backed by patient tracking software from search to revenue.Find out more at https://www.klatch.co.uk Resources & Links:Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1Website: https://Thrive-businesscoaching.com